Evolution of Experiential

From chef’s tables and roaming food trucks to decked-out lounges at conferences and festivals, experiential marketing been put on pause. But creativity is at the core of every one of our activations, and we have the power of technology to push us to the next level. Jo Hartley, associate director at MMGY Hills Balfour, shares her insights on how the travel industry is nimbly adapting to the new normal in a socially distant world.

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