SVP, Data Strategy & Analytics

TJ Walz

TJ brings nearly 10 years of travel industry expertise to his role as SVP of Data Strategy and Analytics. He leads MMGY's Data Strategy and Analytics teams who are responsible for client performance reporting, measurement implementation, data storage and activation, market and audience analysis, and developing performance measurement strategies to align with client business objectives and KPIs. TJ serves as a member of HSMAI's Marketing Advisory Board and speaks to the industry on leveraging data and research as a pillar for marketing success. Prior to joining MMGY, TJ worked at Sojern where he and his team were responsible for managing direct response campaigns for individual hotel properties across programmatic display, paid search, paid social and metasearch platforms. At MMGY, TJ has worked across a variety of clients including City Experiences, Windstar Cruises, Virtuoso, Cunard Cruises, Colorado Tourism Office, Visit Myrtle Beach, United Airlines, Choice Hotels International and Knott’s Berry Farm.