UK EVP and Managing Director

Beth Freedman

For the entirety of her career, Beth Freedman has worked at the intersection of creativity, media and innovation. Entering the industry with no prior experience as an assistant media planner, Beth began a career that she remains passionately dedicated to decades later. As the UK EVP and Managing Director of MMGY based out of the London office, Beth brings invaluable experience in integrated marketing across a variety of verticals and disciplines – including travel and tourism.

While working at Arnold Worldwide, Beth worked closely with The Bahamas Ministry of Tourism and Colonial Williamsburg. At Fallon, she launched and directed advertising and media campaigns for The Cosmopolitan of Las Vegas, further cementing her love for travel clients.
During her time as CEO at dentsu X UK, she oversaw teams placing media for a popular cruise line and airline.

Beth’s values ring clear through her professional and personal endeavors. She is a member of the UK’s prestigious 102-year-old Women in Advertising and Communications Leadership (WACL) and The Media Leader Club and earned a certificate in Sustainable Media, Creative and Marketing from the Cambridge Institute for Sustainability Leadership.

At MMGY, Beth partners with senior and global leaders to provide strategic oversight, drives growth and innovation, and inspires excellence in service, creativity and outcomes for all of MMGY’s clients.