Visit Detroit is the world’s first visitor and convention bureau, representing a city that showed the world how to move and groove. Jeep is a globally recognized automobile brand known for getting people over any obstacle. And Juventus is the most popular Serie A football club in Italy – and one of the top five teams in the world.
So what brought these three icons together on the same jersey?
They were all Born Bold.
When Visit Detroit came to us to uncover the connection between Juventus and Detroit as part of its partnership with Jeep as front-of-kit sponsors for Juve – we were ready.
Detroit’s enduring “we got this” attitude put it on the map and continues to push culture and boundaries. Juventus began as an upstart sports club in 1897 that won its first Italian league championship just eight years later. Both Visit Detroit and Juventus represent more than their namesakes – they bring together people who believe that hard work pays off. That there’s always something more to reach for. That fortune favors the bold.
Separated by oceans, Juve and Detroit share a spirit. They’ve reinvented themselves, remade themselves from the ground up. Their hustle and heart inspires loyalty and solidifies their legacies.
Combining images of both brands’ pasts and presents with accents as bold as the Bianconeri’s stripes, our creative drives home their connection. Banner ads, in-stadium signage, a microsite, fan village events and an upcoming video share their stories with the world.
Because when you’re born bold, there’s only one way to play.
