Strategic Planning

Our campaigns are based on a deep understanding of traveler behavior – not just general travelers. When media plans are developed, they are specifically aligned against all actionable audience indices, including demographics, sentiment and psychographics, and media consumption characteristics.

Informing segmentation strategy throughout all levels of marketing planning also includes an overlay of our proprietary Portrait of American Travelers® research. This, in conjunction with data gleaned from our syndicated research tools, provides us with an in-depth understanding of where to reach travelers and how to influence their travel decisions. The outcome is an overarching campaign strategy and tactical plan that is specifically focused on the right audience, deployed in the right places and effectively reaches our audience over numerous timely touch points, in turn driving results.

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