We Are Storytellers.

Our connections are the key to our success and that of our clients. Our approach is rooted in building long-term relationships with broadcast, print and online media, and generating earned media coverage, both consumer and trade, from people we trust. We have the “ins” to make headlines and generate buzz, and a decades-long reputation to prove it. Every year we meet face-to-face with more than 600 journalists – and we know thousands more across the media landscape who consider us an invaluable resource. What sets us apart? Simply put: We think like journalists. We find the stories yet to be told and the angles not yet explored. We are consistently uncovering the trends and then delivering the real news media outlets crave – and millions share.

A brand’s reputation is the image it conveys to others that affects whether or not people do business with them. From crafting brand communications guidelines and messaging to media training spokespeople or positioning C-suite executives, we work with brands of all sizes to actively shape their public perception in order to dictate how others see them. We are always on and present, watching over our clients, their brands and their reputations.

Within the arch of a brand’s life, there are opportunities to shine and ways to dominate the conversation in tandem with like-minded partners. We look for intriguing ways to create those rare mutually beneficial relationships that engage new audiences, reshape perceptions and spike interest. From the most likely partnerships to surprisingly successful strategic alliances, we know the players and the ways to create attention-grabbing pitches for all participants.

Cases in point: Costa Rica Tourism + Cirque du Soleil, Visit California + CAMP, Terranea Resort + Lexus, and CheapCaribbean.com +Belletrist Book Club and Penguin Random House. Our skill set takes partnering beyond its traditional paths and promises demonstrable ROI.

Our team are experts in strategic crisis management and communications, having worked with destinations, airlines, hotels, tour operators, cruise lines and others to help navigate crises of all types and severity. From conducting brand health exercises to leading the preparation and planning process to guiding clients through issues and situations of various scenarios and escalations in real time, we help brands get back on track or put in place full recovery plans, when necessary. Our services run the gamut from developing risk assessments and brand health reports to preparedness plans and crisis playbooks to operating 24/7 crisis centers. We conduct traditional and social media monitoring, communicate with industry stakeholders and implement comprehensive recovery plans. Whether a client is threatened by a hurricane or a customer complaint, we are always at the ready.

Influencer engagement is a crucial component of every integrated PR program today, and we consider ourselves to be matchmakers – connectors between influencers and brands. We work to align our influencers’ audiences and their creative aesthetics to our clients’ brand standards and business objectives. Utilizing a hands-on, customized approach in addition to Globetrotters, our proprietary database of thousands of influencers across niches – travel, adventure, fashion, DYI, home design, entertaining, food and more, we partner our clients with influencers who are trusted partners and who create impactful content that reaches far and wide.

From pop-up experiences to launch events and from industry forums to destination deep-dives, our in-house events team creates consumer, media and travel industry events most often earmarked as “must-attend.” We’ve recreated a rainforest out of chocolate, upgraded NFL tailgating parties, set Guinness World Records, brought together industry C-Suite executives to debate critical issues and executed star-studded launch parties. Always intriguing, never formulaic, our events have purpose at their foundations and strategically raise brand profiles with stellar concepts, immersive itineraries and organizational excellence that lead to impactful results.

For us, every new launch is a chance to be groundbreaking. We enlist a strategy built personally and passionately for each client. In fact, we’ve launched more hotels globally than any other firm, including over 75 in New York City alone. We’ve also unveiled new destination offerings, cruise ships, flight routes, attractions, restaurants, travel products and lifestyle brands. Throughout our work, we stay laser-focused on the business objectives at hand, boosting clients’ profiles with influencers, travel planners, industry players and key partners – as well as creating that irresistible something that fills rooms and restaurant seats long after the opening buzz has faded.