Travel Profiles and Trend Reports

Introduced in 1982, the DK Shifflet suite of products and services is the unparalleled leader in U.S. consumer travel performance data and analytics. DK Shifflet specializes in syndicated travel performance data for the travel and tourism industry. We provide the industry’s most complete travel data on U.S. residents and their travel behaviors worldwide. DK Shifflet’s Travel Intelligence System adds detailed travel data for over 60,000 traveling households to our database annually, providing the unique ability to identify trends and forecast U.S. travel behavior.

The SHIFFLET TRAVEL PERFORMANCE/Monitor estimates travel volume and profiles travelers on where they go, why they go, where they stay, the activities they engage in, how much money they spend and more. Brand performance is benchmarked for all major accommodation types, airlines, rental car companies and other travel-related segments.

Shifflet Visitor Volume & Spending Reports


The TRAVEL PERFORMANCE/Monitor is DK Shifflet’s most comprehensive study and forms the basis for much of the research we conduct for our clients. DK Shifflet currently contacts an average of 50,000 individual U.S. households monthly – the largest continuous consumer travel database in the industry. Because we have been conducting this ongoing study in its present form since late 1991, DK Shifflet is able to provide long-term trended analysis (i.e., year-to-year changes) on almost all measures.

Shifflet Visitor Profile Report

A Visitor Profile can help you:

  • Understand who to target by understanding your visitors and their behaviors
  • Trend visitor behavior on an annual, fiscal or seasonal basis
  • Focus on specific visitor segments (e.g., Business, Leisure, Big Spenders, Cultural Travelers, etc.)
  • Determine how your visitors differ from your competition

Some questions a Visitor Profile answers:

  • Who are your visitors (age, income, profession, etc.), and with whom do they travel?
  • Where do they come from, and what do they like to do?
  • Where do they stay, and how much do they spend?
  • What do they think of your destination, and will they return?

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