Terminal Audience Segmentation and Modeling

Terminal is the first data segmentation platform designed exclusively for travel and tourism brands. This best-in-class platform identifies, targets and converts travelers into consumers on an addressable level like never before.

Terminal consolidates first-, second- and third-party data sources into actionable and addressable audience clusters. These clusters are modeled from client data, their identity profiles are enriched through Experian and their travel behaviors are identified via an overlay of DK Shifflet’s syndicated research. This process provides an unmatched model for selecting and deploying cross-channel media more effectively and efficiently for our clients than ever before.

To deliver on this promise, Terminal cuts through cluttered and expansive layers of the digital landscape to make our clients’ investments work harder, in turn, driving ROI and achieving business goals.

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