It’s difficult to stay up to speed when the social media landscape is constantly shifting and shaping – we get it! That’s why we provide our partners with a This Week in Social Media (TWISM) e-newsletter. We highlight the biggest changes in social media weekly and share these updates and insights with our partners and internal teams. We’ve compiled the best of the best TWISMs (so you don’t have to!) and share them with you in What’s New in Social Media: February 2019 Edition.
- Reddit Adds App Install Ads, Improved Tracking and Measurement: After just recently adding CPC ads to its expanding business tools, Reddit has also launched new app install campaigns and an update to its Conversion Pixel to provide more insight into ad performance.
- US Digital Ad Spending Will Surpass Traditional in 2019: For the first time, digital ad spending in the U.S. will exceed traditional ad spending, according to eMarketer’s latest forecast. Facebook now accounts for the second highest percentage of total digital ad spending.
- Facebook Announces ‘Facebook Showcase’ Premium Video Advertising Option: Facebook has launched its new ‘Facebook Showcase‘ ad program, which is aimed at giving bigger advertisers the opportunity to boost brand awareness in connection to popular Watch shows.
- Snapchat Launches Updated Education Courses for Marketers: Snapchat has revamped and updated its Explore education courses, with a new range of tools and insights designed to help get you up to speed on your various on-platform reach options and better promote your business to the app’s 186 million daily active users.
- Instagram’s Working on New Updates for IGTV: Instagram is focusing on launching more updates to IGTV, including a new layout, improved search capacity, suggested channels and an updated profile layout. Additionally, the platform is testing an option to view IGTV content in picture-in-picture mode, even outside the app.
- Biddable Ads Are Coming to TikTok, Opening Up the Popular Platform to More Marketers: TikTok is now pitching advertisers for different ad formats, including in-feed video ads, brand takeover ads that appear when a user first opens the app during the takeover period, banner ads that encourage TikTok users to participate in brand-designed video challenges, and branded lenses that a TikTok user may select to use in their own videos.
- YouTube Is Expanding its Test of a New Content Discovery Tool: YouTube is looking to improve its on-platform content discovery with the expansion of its test of a new ‘Explore’ tool to showcase more videos similar to those you’ve already viewed and others from popular platform creators.
- LinkedIn Launches its Own Variation of Live-Streaming Called ‘LinkedIn Live’: LinkedIn’s new live video tool, called ‘LinkedIn Live,’ will provide another option for video content on the platform. LinkedIn Live will give regular members and businesses an additional immediate way to share updates on conferences, product announcements and more.
Stay tuned for next month’s updates!