After 15 years, Mojo Summit is no longer just a conference. It’s a destination in its own right – a professional gathering place for destination leaders seeking more than networking or content. It‘s where strategy meets soul and vision finds its voice. Every year, it was the voices, ideas and courage of the people in the room that brought Mojo to life.
We talk a lot about traveler identity – how the places people visit reflect who they are. Nearly half of U.S. travelers agree: destination choice says something personal about them (47%, according to our 2024 Portrait of American Travelers® “Summer Edition”). We believe that same principle applies to business travelers. The events we choose to attend, the communities we return to – they reflect what we value. That’s why Mojo feels different. It’s not just a stop on the conference circuit. It’s a place to belong.
What sets Mojo apart isn’t just its agenda – it’s the atmosphere. The curation and care that goes into setting the stage for this gathering of destination leaders to drive the discussion.
Sessions are carefully designed to cultivate honesty, vulnerability and radical curiosity – instead of sales pitches or traditional “thought leadership” that often feel like posturing. Sessions such as the coveted Mic Drop features three brave attendees sharing their biggest failures – and the hard-won lessons that followed. Rather than polished wins, this session allows us to learn from failure – life’s most valuable lesson. Vulnerability isn’t just encouraged, it’s celebrated when the peer-voted winner takes home the annual Mic Drop trophy.
Another unique session, The DestinationNEXT Debate, is a high-energy, unscripted and spirited discussion. Attendees are challenged to “take a stance” on diverging views shaping the industry and argue their perspective in hopes of winning converts. The goal isn’t consensus. It’s clarity and the courage to think differently.
These were not just moments. They were movements. Each one built trust, sparked creativity and pushed the conversation beyond industry jargon into personal and professional truth. And what’s more, it relied on the people in the room to guide the value of the conversation.
Mojo has become a place where leaders don’t just consume ideas. They help shape them. Its intimate scale, curated community and immersive design turn passive attendees into active participants. It’s an event where the conversations are deeper and the takeaways more durable. At Mojo, every attendee is a contributor – a builder and a voice that moves the conversation forward.
And that’s not by accident.
Mojo isn’t magical. It’s intentional – built on a foundation of trust and strategic rigor. It offers a vision for what the future of professional convenings can look like: connected and rooted in purpose.
For destination marketers, there’s a lesson here: People don’t just want products, they want emotional spaces. They want to feel included and inspired. That’s as true for travelers as it is for professionals.
So ask yourself:
- Are you building something that books rooms? Or builds relationships?
- Are you chasing loyalty through tactics? Or through truth?
The strongest brands are connectors – bridges between destinations and travelers, between people and purpose. Mojo is a reflection of that belief. It’s proof that when you build for belonging, people come back.
Not because they have to.
But because they want to.
If you joined us in Asheville this year, thank you for bringing your ideas, your energy and your perspective. Mojo is what it is because of you. If you missed it, we hope you will add your voice next year.
