VP, Social Media & Content Strategy
As Vice President of Social Media and Content Strategy at MMGY, Mackenzie is dedicated to the good social media can do, striving to highlight strategic ways to drive travel inspiration to targeted audiences. She manages social media and content strategy teams with a unique focus on driving brand awareness through channel-specific content strategies, integrated campaign work, influencer marketing, content development and social media advertising. With over 11 years spent developing social media strategies – nine of those at MMGY – Mackenzie’s expertise and leadership have enabled her teams to produce award-winning social media and influencer marketing campaigns, social-first video and content strategy executions, ultimately driving success for a variety of clients. Keeping both trends and data in mind, she inspires her teams to drive meaningful conversations across owned, earned and paid channels. Mackenzie’s experience includes developing social media and influencer marketing strategies for clients like Visit California, Lufthansa Airlines, Fort Myers – Islands, Beaches and Neighborhoods, CheapCaribbean.com, Club Med and Kampgrounds of America (KOA).