Las Vegas Convention & Visitors Authority

VEGAS - ENGAGING THE ONLINE COMMUNITY

  • Americas
    • Integrated Marketing
      Image os Las Vegas nightlife

      Challenges

      To develop and maintain strong relationships across key European markets with digital influencers, media, bloggers and representatives to promote Las Vegas as the world’s most exciting destination for leisure and business travel.

      Solution

      A dedicated MMGY Engage social and digital team is tasked with:

      • Social listening, content localisation, community management, social calendar development across the UK, German speaking markets, Scandinavia, Italy and Benelux;
      • Developing and executing 6 in-market consumer digital activations;
        Organising and hosting targeted destination familiarisation tours for digital influencers.

      Outbound Summary

      • 569 Brand Posts (+386%)
      • 329,600 Engagements (+412%)

      Engagement Summary

      • 288,000 Reactions (+439%)
      • 22,900 Comments (+309%)
      • 18,700 Shares (+253%)

      Account Summary

      • 136,000 Followers (+47.8%)
      • 44,000 New Followers (+75%)
      • 38,000 Inbound Messages (+236%)
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