LAUNCHING HOTEL XCARET IN MEXICO TO THE UK MARKET
Challenge
To introduce Hotel Xcaret Mexico to target British media and raise awareness of the hotel’s opening in December 2017.
Solution
MMGY set up a selection of meetings with key editors in the week preceding World Travel Market. Target publications included: The Times, The Sun, The Mayfair Times, Conde Nast Traveller, Country & Town House magazine , Forbes Life, About Time, Family Traveller and The Sun.
MMGY also set up various brand partnership meetings for Hotel Xcaret Mexico across the culinary and wellness sectors. We introduced them to Fortnum & Mason and Sarah Highfield Yoga to discuss potential collaborations in 2017/2018.
MMGY generated coverage in About Time, Chartwell Journal and Country & Town House, as well as secured editors for 2017 trip to launch the hotel.
