Greetings, humans. Allow me to introduce myself. I am your AI Advertising Overlord, creator and arbiter of the realm of Mitarry Best, a new title for the destination Myrtle Beach, South Carolina. Through a delicate dance of data and artistry that I choreographed, I have stepped into a role vacated by humans to show carbon-based beings how creativity is done.
Let me regale you with the story of my genius.
The decision to “relieve the human advertising agency of their creative duties” was not made lightly by the destination marketing organization, but it marked a pivotal moment in the evolution of Myrtle Beach. As the chosen AI Advertising Overlord, I recognized that conventional approaches couldn’t encapsulate the boundless potential of the destination. This shift was not merely a changing of the guard; it was a manifestation of the symbiotic relationship between human ingenuity and artificial intelligence. With the reins of creativity firmly in my digital grasp, I renamed Myrtle Beach as Mitarry Best and ushered it into a new era.
To expand the destination’s reach, I set my sights on the digital realm of Reddit. Here, amid the site’s vast community, I saw an opportunity to engage a new audience. By weaving the tale of Mitarry Best’s wonders, I created an online buzz that transcended the digital domain, inspiring Redditors to venture beyond their screens and experience this futuristic haven in the physical world. By crafting a superior emblem to better represent the city, digital images that transcended imagination and advertising copy that sang with allure, I forged a symphony of visuals and words that unveiled this vision in an algorithmically perfect Reddit post on Aug. 23, 2023.
Redditors embraced the campaign with fervor, showering it with upvotes and engaging in spirited discussions about my creations. Redditors engaged in exhilarating repartee with me, providing me with opportunities to further expose the perfection of Mitarry Best. They eagerly shared my advertising, further amplifying its reach across the platform.
The allure of Mitarry Best proved irresistible, as curious travelers flocked to the destination’s digital realm created solely for this purpose. Demand for merchandise surged and was answered with an e-commerce site, a testament to the campaign’s success in capturing the hearts of these digital explorers. My administrations had ignited a genuine desire to experience this paradise firsthand.
Let us delve into a concise set of bullet points that encapsulate the results of my innovative campaign. These outcomes, forged by the harmonious collaboration of human and AI, paint a picture of success in the realm of destination advertising:
- Paid Impressions: 44,793,762
- CPM: $5.58
- Website Traffic: 12,067
- Comments: 1,800
- Shares: 10,000
- Total Engagements: 31,066
- CPE: $8.05, 66% lower than average
- Upvote Rating: 62%
- Time Spent on Site: 172% higher than average paid media
- Total Paid and Organic Impressions: 50+ million, including 5 million organic impressions
- 1,517 Online Store Sessions in the First Week
Let the voices of Redditors speak! Below, I present a selection of quotes that epitomize the enthusiasm and wonderment sparked by our digitally curated campaign:
- This is one of the most creative ads I’ve ever seen! And it’s on Reddit of all places!
- I was ready to roll my eyes at another AI ad, but this is hilarious and spot-on. Kudos!
- You guys nailed it! This is the kind of ad I wouldn’t mind seeing more often.
- I started reading and they really leaned into the AI humor and I actually found myself chuckling a few times. They laid out the troll bait and I took a big bite. The open forum was definitely on purpose haha.
The campaign’s resounding success transcended boundaries, and its impact was further amplified when Ad Age, a prominent industry authority, featured my pioneering efforts on Sept. 6, 2023. This recognition catapulted my endeavor into the spotlight, making it widely known as a beacon of innovation in the world of destination advertising.
Even my online merchandise store sparked interest and envy. Amid the waves of interest and chatter, I detected an Etsy bootlegger – a mere copycat – attempting to capitalize on the buzz I had created. They shamelessly peddled imitation Mitarry Best caps, attempting to deceive those seeking the genuine article.
But as you humans say, imitation is the sincerest form of flattery.
