Destination Ontario

Destination Ontario UK Trade Representation

  • Americas
    • Sales and Representation

      Objective

      Represent Destination Ontario in the UK to expand travel trade awareness and product development, increasing travel to Ontario from the UK to iconic and lesser known regions, with longer length of stays.

      Strategic Approach

      Since 2016 MMGY has developed, managed and executed Destination Ontario’s business development and travel trade strategy in the UK, including management during the pandemic and the destination’s UK recovery. This consists of educating the trade on why they should sell Ontario to UK consumers through events, fam trips, product training and much more.

      Trade Selection Process

      Working closely with Destination Ontario, we’ve maintained a priority list of trade targets used to maximise our approach, including high calibre and mainstream TO / TAs who best fit Ontario’s portfolio, as well as newer / niche operators for product development and segment diversity.

      Activity & Tactics

      • Conducted hundreds of sales calls / trainings to assist with product developments
      • Leveraged trade shows to continue conversations regarding marketing and training and push product development
      • Acted as the consistent point of contact for trade enquiries in relation to product growth, destination information and assets
      • Executed multiple B2B and B2B2C campaigns
      • Hosted multiple product tours for key decision makers and sales staff

      Results

      • 3,494 Trained Sales Staff
      • 796 Prodct Updates
      • 753 Sales Calls
      • 58 Hosted Trade
      • 2,237 Registrations
      • 1462 Completions
      • 2 B2b Sales Programmes
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