Visit Costa Rica

Representing the vibrant and biodiverse country of Costa Rica through a website is challenging. Optimizing that site to create an elevated user experience that turns virtual visitors into real-life guests posed an even greater challenge – one that our team took on with energía.

Every strategic decision for the new website centered around authentically reaching Visit Costa Rica’s target audiences through a highly personalized experience. Our digital approach needed to be data-savvy as well as emblematic of Costa Rica’s pura vida philosophy.

Wrapping stunning visuals of Costa Rica’s natural beauty around seamless UX functionality and AI-driven performance, we created an immersive environment that feels less like a brochure and more like a conversation. We wanted every moment spent on the website to be intensely personal and incredibly informative.

Using first-party data, VisitCostaRica.com delivers custom content to visitors on key segments of the site through personalization platforms. These personalized segments outperformed other nonpersonalized segments of the website, solidifying that our personable approach spoke to Visit Costa Rica’s audiences:

• Personalized segments saw a 200% increase in average session duration and drove a 19% increase across the entire site, including in nonpersonalized segments
• Delivered a 130% increase in average engagement time
• Generated a 200% increase in email sign-ups
• Personalized modals for users in key markets produced an average click-through rate of 9.4%
• The newsletter modal produced 37% of all email sign-ups since its January 2025 launch and consistently performs above industry benchmarks with a 1.1% average sign-up rate

To further engage site visitors, a quiz uncovers their traveler profile and provides corresponding itineraries tailored to their interests. The quiz has an impressive 50% completion rate and captures targeted first-party data to enhance further personalization.

And for those who might want more assistance and customizability in their travel planning, we placed an intuitive AI-powered trip planner at various touchpoints on the site. Powered by Mindtrip, the AI trip planner continuously learns user preferences to deliver personalized recommendations. It was also trained to prioritize sustainable-certified hotels to align with Costa Rica’s brand values. With an overall engagement rate of 2%, it performs and increased engagement over the website’s existing chatbot by 238%.

The success of the site isn’t reflected solely in its resulting analytics metrics but in this: Global search volume for travel to Costa Rica increased by 14% from , proving that the personalized, AI-driven content transformed digital engagement into tangible demand.