Beach Doc

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    Amid hurricane disasters in the Caribbean and negative press throughout Mexico, sought help increasing brand lift, recall and engagement – ultimately contributing to much-needed bookings.


    To raise awareness of common beach deficiencies, the team deployed a not-so-real but real confident “Beach Doctor” campaign across broadcast, online video and social media to help customers find the cure for whatever ails them – so long as it can be cured by the beach. Side effects may include but are not limited to: increased margarita thirst, tingling sensations from massages, hammock-induced drowsiness and happy thoughts.


    • 7.15% increase in online bookings YoY
    • 6.1% increase in total bookings YoY
    • 1M new YouTube users reached
    • 287% increase in online searches YoY
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