Mauritius

To raise awareness of Mauritius in the UK and increase the competitive advantage against other tropical island destinations

The MMGY team arranged for Mauritius to be the destination partner for London Fashion Week, generating a luxury brand affinity with an aspirational brand partner. The PR campaign used the power of celebrity to increase brand visibility – supermodel Erin O’Connor, fashion designers PPQ, TV personality John Craven and actress Stephanie Beacham all travelled to Mauritius to produce editorial features. In addition, MMGY worked with model Jodie Kidd with a view to establishing polo in Mauritius to leverage the sport for further brand positioning. This strategy included hosting media at Royal Ascot and the Cartier International Polo.