ALIGNING ACTIVITY WITH DISNEY FILM LAUNCHES THROUGH KEY PARTNERSHIPS
Challenge
To find and develop appropriate brand partnerships with the cinema or DVD launch of new Disney movies. To leverage their reach and audience to enhance the sales driving elements of the main campaign and grow consumer databases through a sweepstake competition.
Solution
Key partnerships with Disney Studios were rolled out across selected offline and online UK channels. The campaigns had an integrated approach to maximise bookings to the destination and its partners.
Client campaigns launched over the last 5 years includes:
- Tourism Queensland and Finding Nemo 3D
- TravelNevada and The Good Dinosaur
- Hawaii Tourism and Moana.
Results
- 4,500,000 Queensland Reach
- 4,200,000 TravelNevada Reach
- 3,700,000 Hawaii Reach
