Portrait of American Travelers®

MMGY Global’s 2019–2020 Portrait of American Travelers® study is now available. This year marks the 29th consecutive year we’ve published the Portrait as a means to reveal answers to questions like:

  • What does the year ahead hold for the travel industry?
  • Which travelers are most interested in visiting which destinations?
  • How are travelers’ priorities and preferences changing?
  • Will the sharing economy steal share from traditional hotels and resorts?

This exclusive report answers the most pressing questions about American leisure travelers, including how travelers research, plan and book travel, and what types of messaging strategies are most likely to influence them. It’s a must for all travel industry professionals seeking to better understand the mind of the traveling consumer.

The report is available this year for just $995, and includes a travel forecast summary, travel trends and data tables of all travelers over 5 years and this year’s results broken out by generation. In addition, custom reports are also available such as Aspirational Visitor Profiles (ex. Profile of Travelers Interested in Visiting Colorado on Vacation), Traveler Profiles (ex. Profile of Marriott Loyalty Program Travelers),  and Activity Profiles (ex. Profile of Travelers Interested in Golf on Vacation). Please email us at research@mmgyglobal.com for more information.

  • Portrait of American Travelers® - $995

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