CEO
Katie Briscoe
Katie Briscoe is the CEO of MMGY Global and has spent her professional career building insight and expertise in two key areas: marketing communications and travel. Over two decades, she has not only worked across integrated marketing channels such as brand development, paid media, public relations, and tech and software development but has also built a reputation for her keen insight into the inner workings of hospitality, tourism and transportation.
After 15 years of leading divisions across the MMGY Global ecosystem, in 2023, Katie became only the third company CEO in 40 years. Now she leads an organization with over 600 employees and $400 million in annual billings. Her continued leadership of the world's largest travel marketing specialist is built on innovation, client success and the attraction of talent to the company's 16 international offices. She oversees business development as well as MMGY's M&A practice along with the responsibility for the long-term structure of its private equity–backed expansion. The agency's award-winning work for clients, including Hyatt, The James Beard Foundation Oceania Cruises, Pure Michigan and Singapore Airlines, is emblematic of Katie's push for deep insights that lead to brand differentiation, effective channel marketing and measured business outcomes.
Katie serves on several boards including Global Glimpse, a nonprofit connecting diverse student populations to international travel, and the U.S. Travel Association, and she has been appointed by the U.S. Department of Commerce to its Travel and Tourism Advisory Board. Katie is a part of exclusive think tanks, such as Kansas City’s Women of Influence and Young Presidents’ Organization (YPO), and she has been featured by major news platforms, including Glamour, NPR, Skift and The Wall Street Journal. She is a regular speaker at some of the most important international travel and marketing conferences, including Destinations International Annual Convention, IMPACT National Conference and World Travel & Tourism Council Global Summit.