SVP, Media Strategy
As the Senior Vice President of Media Strategy, Jessica leads the strategy and execution of the agency’s media, social and data practices. Her team concentrates on tying data to integrated channel strategies to execute innovative and creatively led campaigns with results-driven objectives.
Jessica has spent more than a decade leading integrated strategy and developing award-winning campaigns for clients. Her extensive industry experience includes developing strategies for clients such as Choice Hotels International, Inc., Colorado Tourism, CheapCaribbean.com, Costa Rica Tourism, Destination D.C., Los Cabos Tourism Board and The Meritage Collection.
Jessica is a well-known thought leader in the industry serving on the Expedia Select Board as the only agency partner as well as regularly speaking at industry events, including Destinations International, ESTO, eTourism, DigMe, Expedia Insights Summit and Advertising Week.