EVP, Media and Analytics, Americas
As EVP of Media and Analytics for the Americas, Jessica leads the strategic vision of the agency’s integrated planning practice, inclusive of paid media and data strategies. Jessica oversees the operations and development of MMGY’s media planning and buying, including paid social, performance analytics, data strategy and engagement planning practices. Her teams concentrate on tying data to integrated channel strategies to execute innovative and creatively led campaigns with results-driven objectives. Jessica played an instrumental role in the architecture and development of MMGY’s Terminal, the first-of-its-kind audience activation platform, and she leads the development of the integrated planning practice for the agency.
Jessica has spent more than a decade with MMGY, leading integrated strategy and developing award-winning campaigns for clients. Her extensive industry experience includes developing strategies for clients such as Choice Hotels International, Inc., the Colorado Tourism Office, CheapCaribbean.com, Costa Rica Tourism, Destination DC, the Los Cabos Tourism Board and The Meritage Collection.
Jessica is a well-known thought leader in the industry, having served on the Expedia Select Board since 2018 as the only agency partner appointed. She also is a frequent and repeat speaker at industry events, including Destinations International’s Annual Convention, Destinations International’s CMO Summit, US Travel’s ESTO Conference, eTourism Summit, KCIMA, DigMe, Expedia Insights Summit and Advertising Week New York.