EVP, Insights & Strategy
Chris Davidson oversees MMGY Global’s travel insights and strategy division. He is responsible for the agency’s portfolio of syndicated and custom research products, including its Portrait of American Travelers® series and its DK Shifflet suite of travel performance products. He also directs the organization’s substantial investment in travel intelligence and how it fuels marketing strategies that drive results.
Chris has 25 years of experience in market research, strategic planning, brand strategy and integrated marketing communications. Prior to joining MMGY, he was a senior executive with Caesar’s Entertainment at both the corporate and property management levels. In Las Vegas, Chris managed Harrah’s industry-leading Total Rewards® national loyalty card program. Following his time in Las Vegas, he became director of marketing for Harrah’s Casino and Hotel in St. Louis, Chris oversaw all marketing efforts for the property, one of the largest in the Caesar’s portfolio at the time, while leading its advertising, public relations, research, promotions and database marketing groups.
During his tenure at MMGY, Chris has had the pleasure of working with industry leaders in travel and tourism, including Tourism Vancouver, Choice Hotels, Omni Hotels & Resorts, Colonial Williamsburg Foundation, Monte Carlo Resort & Casino, Niagara Falls USA and SeaWorld Parks. He is also a recognized speaker at numerous industry conferences and events each year.
Chris is a graduate of Princeton University, from which he received a bachelor’s degree in history. He also has an MBA from Vanderbilt University with an emphasis in service marketing.