The Beaches of Fort Myers & Sanibel

Evolving Search Engine Optimization to Improve Performance

  • Marketing Technology
    • Search Engine Optimization
Couple overlooking beach


As the search landscape continued to evolve and create new challenges, The Beaches of Fort Myers & Sanibel was determined to stay ahead of changes in the marketplace. As such, The Beaches of Fort Myers & Sanibel looked to MMGY to ensure they were able to guard against these changes and capitalize on new opportunities.


Having developed the initial SEO strategy for the current, MMGY had knowledge of the destination and its search performance. To continue organic search growth, we produced a comprehensive content and search strategy inclusive of technical, on-page and link acquisition tactics.

SEO Graph


  • 73% increase organic traffic
  • 191% increase click-through rate
  • 19% increase first-page keyword rank
Next Up
Developing a Successful SEO Strategy for Website Launch
Destination DC
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