The Beaches of Fort Myers & Sanibel

Evolving Search Engine Optimization to Improve Performance

  • Marketing Technology
    • Search Engine Optimization
Couple overlooking beach

Situation

As the search landscape continued to evolve and create new challenges, The Beaches of Fort Myers & Sanibel was determined to stay ahead of changes in the marketplace. As such, The Beaches of Fort Myers & Sanibel looked to MMGY to ensure they were able to guard against these changes and capitalize on new opportunities.

Action

Having developed the initial SEO strategy for the current FortMyers-Sanibel.com, MMGY had knowledge of the destination and its search performance. To continue organic search growth, we produced a comprehensive content and search strategy inclusive of technical, on-page and link acquisition tactics.

SEO Graph

Results

  • 73% increase organic traffic
  • 191% increase click-through rate
  • 19% increase first-page keyword rank
Next Up
Developing a Successful SEO Strategy for Website Launch
Destination DC
Washington DC capitol