VP, Social Media & Content Strategy
Brandon and his teams develop social campaigns across owned, earned and paid channels for a variety of destinations, hotels and travel-related brands. As VP of Social Media & Content Strategy, Brandon makes sure these campaigns are transformative and drive honest engagement while aligning with client metrics.
Brandon’s 20 years of industry experience include award-winning work for McDonald’s, Gold’s Gym, MetLife, Wonder Bread, Princess Cruises, Radisson Hotels, Visit KC, South Dakota Department of Tourism, Kansas City Chiefs and Visit California. Numerous Adrian Awards, Webby Awards and Web Marketing Association Awards include his name. Brandon has spent time on both the client and advertising agency side. He led digital for Visit KC the first part of his career. On the advertising agency side, he has directed social teams at leading retail and tourism agencies. One of Brandon’s proudest accomplishments was helping reshape his hometown of Kansas City into a top-tier destination rooted in arts and culture. He also led social efforts to relaunch the iconic Hostess Snacks brand to a new generation.
Brandon is also an accomplished speaker, having presented to the Social Media Club of Kansas City, tourism industry events and regional colleges. Topics include the endless opportunities to connect with consumers on social and digital media and, of course, social media best practices and campaign management.